Mediant Partners

Technology · Advisory · Investment

Software we build. Founders we advise. Businesses we back.

Mediant Partners is a technology, advisory and investment firm run by three partners with around eighty years of experience between them. We run our own products and work alongside founders on theirs.

See what we’re building hello@mediantpartners.com
3products
TyreStack, TipBop and ZooLog, each built and run by us.
50years
Ian has spent five decades building, advising and investing in businesses.
3disciplines
Engineering, commercial strategy and investment under one roof.

Our projects

Three products we build and run ourselves.

Each one started with a specific trade and a specific frustration. Each is software we use, maintain and answer for.

01 / Mobile tyre fitters

TyreStack

Job software for mobile tyre fitters.

Customers message a fitter on WhatsApp. TyreStack reads the message, builds the job, sends the quote, books it onto the right van and shows the fitter where to go.

  • WhatsApp enquiries turned into jobs and one-tap quotes
  • A van schedule board and fleet map for the office
  • A phone view that tells each fitter where to be next
  • Websites for fitters that send enquiries straight to WhatsApp
Visit tyrestack.com Open the live demo

02 / Hospitality

TipBop

Tipping that feels like handing someone a tenner.

A customer taps an NFC badge, a page opens in their browser, they pay by card or wallet, and the money lands in that worker’s own account. TipBop never holds a balance.

  • Nothing for the customer to download or sign up to
  • Tips are paid straight to the worker, who is the merchant of record
  • A worker app for web, iOS and Android
Visit tipbop.com

03 / Zoos and animal care

ZooLog

The keeper’s logbook, on a phone.

Daily animal-care records for keeping teams: feeds, checks, reminders and clinical notes, logged on the zoo floor and kept in one place for the people who run the collection.

  • Native iOS and Android keeper app, also installable from the web
  • Role-based views for keepers and for admin
  • Reminders so nothing due slips past a shift change
  • Built alongside a working zoo
Talk to us about ZooLog

What we do

Three ways we work, often together.

We begin by understanding what is true, work out what matters and take the next sound step. Then we help carry it into action through building, advice, investment or a mix of all three.

  1. 01

    Build

    Products, systems and capabilities that work in practice and can be maintained by the people who own them.

  2. 02

    Advise

    Commercial strategy, growth, sales, communication and hard-to-reverse decisions, grounded in evidence and context.

  3. 03

    Invest

    Selective capital, accompanied by judgement, technical capability, communication, networks and long-term attention.

The partners

Three people, three generations of experience.

50years

Ian Laws

Partner

Five decades of building, advising and investing in businesses. Ian brings the long view, and the judgement that comes from having seen how most of it turns out.

20years

Mark Lovelady

Partner

Two decades in entrepreneurship, commercial strategy, sales and communication, helping organisations turn ambitious ideas into practical outcomes.

10years

Edward Clarke

Partner

A decade of software engineering, applying modern technical thinking to enduring business problems.

Together we combine experience across generations with practical execution across disciplines. We work as long-term partners, so founders and leadership teams can navigate complexity with clarity rather than unsupported certainty.

Why Mediant

A value found between two others.

The mediant turns up in music and in mathematics. In both, something meaningful emerges through relationship rather than isolation. For us it describes the insight that appears when different experiences are challenged, refined and brought together with humility.

“We don’t aim to sound certain. We aim to be accurate.”
1/2 2/3 3/5 (1+2) / (2+3) = 3/5
The mediant of two fractions always lies between them.

Get in touch

Building it, advising on it or investing in it?

If something here is relevant to what you’re working on, we’d like to hear from you. A short note is plenty.

hello@mediantpartners.com